Durable VISION

Why It Works

According to Dr. Passero, oxidative stress is a major threat to healthy vision for people of all ages. Our eyes are exceptionally susceptible to the damaging effects of oxidative stress caused by exposure to blue light from screens, UV light from the sun, environmental toxins, genetic factors and the aging process itself.

Taking a proactive approach to protecting your vision may be more important than ever. Emerging research is showing that the blue light emitted by the digital devices most of us use habitually can compound age-related declines in vision. Blue light exposure can make it difficult for our eyes to focus and can lead to poor glare recovery (the reason many people struggle with nighttime driving), reduced overall visual performance, eye strain, fatigue and headaches.

Research suggests that exposure to blue light creates oxidative stress that can damage the macula, the light-sensing central part of the retina that is essential for tasks like reading and driving. And this could help to explain why age-related vision problems, especially those related to the macula, are becoming increasingly common.

The good news is, there is much you can do to protect and even improve your vision as you age, while easing eye strain and dry eye symptoms associated with excess screentime.

Beyond AREDS/AREDS2: Next-Generation Vision Protection
In 2001, AREDS, a large, well-known study conducted by the National Eye Institute, revolutionized everything we know about the impact of nutrition and antioxidants on macular health and long-term vision preservation. A follow-up published in 2013, known as AREDS2, revealed the extraordinary benefits of two antioxidant carotenoids, lutein and zeaxanthin, that have since become the standard in nutritional support for healthy vision.

You’ll find lutein and zeaxanthin in almost every vision support supplement on the market these days, and most companies stop there. But in the 10+ years since AREDS2 was published, ongoing research on vision protection has produced stunning results with two unique botanical ingredients, showing that not only is it possible to protect your eyes from further deterioration as you age—you can actually improve your vision, too.

Saffron EX 5C™: See Up To 2 More Lines at Your Next Eye Exam
Breakthrough research has revealed that saffron (Crocus sativus L.), a prized old-world culinary spice long revered for its healing properties and known for being more expensive than gold by weight, may hold the key to preventing, and even reversing, age-related vision loss for those with macular concerns.

The groundbreaking AREDS2 eye study made it very clear that an abundance of carotenoids is essential for eye health and vision support. And now, research has revealed that saffron contains some of the most powerful carotenoids on earth, called crocins. These specific antioxidants have been shown in multiple studies to fight cell-damaging oxidative stress and provide unparalleled protective effects to the macula.

As the world’s most expensive spice, saffron is often highly adulterated. That’s why we took great care in sourcing premium, DNA-verified Saffron EX 5C™, which is standardized to provide the highest concentrations possible of vision-supporting carotenoids, including 5% crocins. Made exclusively from premium grade saffron stigmas sustainably grown, hand-harvested and extracted using patented Tech’care™ process, which preserves saffron’s full profile of metabolites, Saffron EX 5C™ is the world’s most clinically studied—and proven effective—saffron extract.

In a breakthrough double-blind, placebo-controlled clinical trial on saffron conducted in Italy, researchers saw dramatically improved retinal function and significant vision improvements in those taking the saffron within just three months. The results of this initial breakthrough study were confirmed in a follow-up study which found that visual acuity measures on the Snellen chart, the standard optical chart used to assess vision sharpness at a distance, improved by an average of two lines!

Study participants also reported improvements in contrast and color perception, reading ability, vision in low light conditions and overall improvement in quality of life.

Mirtoselect® Bilberry Improves Dry Eye Symptoms by Up To 71%
With origins in Northern and Eastern Europe, bilberry (Vaccinium myrtillus L.) has a long history of traditional use for eye health and vision support. Known for its beneficial effects on microcirculation—healthy blood flow in capillaries, the body’s smallest blood vessels—bilberry is rich in powerful antioxidants called anthocyanins that help counteract oxidative stress, a major risk factor for dry eye discomfort. Bilberry improves delivery of blood and oxygen to the eyes, promoting retinal health and restoring the functionality of tear secretion.

Mirtoselect® is a whole-fruit, DNA-verified bilberry extract made from wildcrafted bilberries sustainably harvested at the peak of ripeness from the forests of Northern and Eastern Europe. Mirtoselect® is standardized to contain a minimum of 36% anthocyanins and offers 8x better absorption than other bilberry extracts. With 35 published studies backing its effectiveness, it’s the most extensively studied bilberry extract on earth and the only patented bilberry extract backed by human clinical trials on eye health. Both the USP and the European Pharmacopeia use Mitroselect® as the gold standard to measure every other bilberry product.

In one notable study, a daily dose of 160 mg of Mirtoselect® bilberry extract provided significant improvements in retinal health, as well as significant improvements in ocular blood flow velocity, over the course of six months.

In another randomized, double-blinded, placebo-controlled trial, participants who reported at least four hours of screentime per day saw improvements of up to 71% in dry eye symptoms after taking 160 mg of Mirtoselect® bilberry extract for four weeks.

Lutein & Zeaxanthin Offer Clinically Proven Macular Health Protection
With 10 mg of lutein and 2 mg of zeaxanthin in stabilized beadlet form, Durable VISION provides the precise doses of these powerful antioxidant carotenoids shown in AREDS2, as well as other research, to help slow the progression of age-related macular concerns.

The beadlet technology is an important innovation, because non-stabilized forms of lutein and zeaxanthin are extremely susceptible to degradation when they are exposed to light and may even have degraded to the point that they are no longer effective by the time you receive them.

These powerful oxidative stress-neutralizing antioxidants cross the blood-retina barrier and accumulate in the eyes where they absorb damaging blue and UV light, forming a protective shield in front of the light-sensitive cells of the macula, retina and lens.

In one notable study, researchers found that the combination of 10 mg of lutein and 2 mg of zeaxanthin taken daily for six months boosted macular pigment ocular density (MPOD), a measure of macular health, by 39% and significantly increased glare recovery and visual performance.

Superior Opaque Light-Blocking Capsules
Durable VISION also utilizes an opaque, light-blocking capsule to ensure that all the ingredients inside are protected, so you get their full benefits. Most companies use clear capsules, and as soon as light-sensitive ingredients like lutein and zeaxanthin come into contact with UV light, they become unstable and much less effective.

This is just one of the many ways Durable VISION goes above and beyond the standard AREDS2 formula found in many supplements to offer you next-generation support for maintaining optimal eye health and clear vision as you age.

Why We Use Amber Glass Bottles vs. Clear Glass or Plastic:

• Sustainability: Glass is infinitely recyclable and reusable.
• UV Protection: Amber glass protects the ingredients from light damage.
• 100% Non-Toxic: No risk of chemicals found in plastics leaching into the pills.